The marketing for Captain America: Civil War has been fantastic. Trailers and early footage have audiences clamoring for tickets as the film is on-track to make at least $175 million at the box office opening weekend. Early reviews have backed up the hype, including a 94% Fresh rating on Rotten Tomatoes.
Fueling your excitement further is Audi releasing a new ad that mixes product placement with a stellar chase scene through a tunnel. Black Panther (Chadwick Boseman) is in hot pursuit of The Winter Soldier (Sebastian Stan) and Steve Rogers (Chris Evans) commandeers an Audi in the process.
The ad is pretty funny, but thankfully the internet has cut it up for those of us who don’t need the suspense tempered by a family on a joy ride. I’d totally “like” and “unlike” that dude’s Facebook post too.
Captain America: Civil War hits theaters May 6th. See you there?
If you are a big Broncos fan or really love defensive play, then you probably enjoyed the game. If not, well…at least we had the commercials.
I’m not sure there was one ad during last night’s Super Bowl broadcast on CBS that will go down as an all-time favorite, but there were some very good ones – Puppies, a meaningful PSA, Superheroes, two well placed songs, and a casting that probably was cooler to some than others.
At times, you wondered “They really paid $5 million for that?” Like that detergent that nobody’s heard of…or the F’ing PuppyMonkeyBaby. I’m good not spending my money on Mountain Dew for a long time. Was there really a Scientology ad too? Glad I didn’t notice that one.
When you’re forced to sit down and remember what stuck out to you the day after, these are the commercials that worked.
For those of us who are still looking up at the stars to see if Bowie is winking back down at us, this ad was cool. Audi also chose to use my favorite song choice from Oscar-nominated “The Martian”, which I’ve listened to at least 3 times a week since seeing it in theaters.
This may not have been as funny to expecting mothers as it was to me, but come on…Doritos picked a solid one from their annual Super Bowl ad contest. Considering I was a baby shower the day before, it tickled me a little more.
“Hulk vs. Ant-Man” Coca-Cola
It felt strange not seeing any polar bears from Coca-Cola this year, but like Bud Light pointed out early on…”everybody loves Paul Rudd.” Believe it or not, I thought this pop commercial was better than any of the Batman v. Superman trailers and teasers we’ve gotten so far.
“Wiener Stampede” Heinz
You can’t go wrong with puppies, and Heinz nailed it. If I had a Top 3, this is certainly in there.
“Give A Damn” Budweiser
Budweiser didn’t give their Clydesdales much air time in their previous ad (which was really dumb in its own right. Why waste money ripping craft beer when your company acquires those same brewers right and left?) However, Helen Mirren made up for all of that and then some giving a very necessary message with the right platform. Don’t drink and drive, dumbasses.
“Getaway Car” Toyota Prius
Two things make this commercial awesome, to me at least. 1. The Sobotka family from season 2 of The Wire (Chris Bauer, James Ransone and Pablo Schreiber) 2. in a Chicago “Blues Brothers”-like chase scene. They almost made driving a Prius look cool.
“Someone To Love” Honda
Queen in any ad works. Sheep singing one of their better ensemble songs and a “voice over” works even better. Also in my Top 3.
“The Walken Closet’ Kia
How could you not love Christopher Walken…”Punch it, Richard!” killed me in my recliner.
“Cranky Marilyn” Snickers
I hope Snickers never runs out of ideas on this campaign. Betty White playing football and Abe Vigoda (*skypoint*) getting decked a few years ago, Danny Trejo as Marsha Brady…Willem Dafoe isn’t quite on Christopher Walken’s, but he’s one of the best angry actors to ever put a dress on. I’ll stand by that hyperbole.
What were your favorite commercials from Super Bowl 50? Let me know on Facebook or Twitter!