Perusing one of my favorite sites this morning, Sports Illustrated’s Hot Clicks page, a certain story grabbed my attention…

 

In the words of Barney Stinson,

CHALLENGE ACCEPTED!

John Lovegrove had his first beer at 7:00 AM and his 77th at 12:55 the next morning. Here’s the timeline of every brewery he stopped at and all the fun his crew of 7 had. Lovegrove had a pint at his first brewpub and another at the 50th, then drank from his one-ounce stein at the 75 others…which is very responsible.

The #SpiritOf77Breweries Challenge was an awesome project to promote the amazing breweries of Portland. I’d love to do the same for the Chicago area. By The Hop Review’s count, there are at least 66 in the city, 85 around it. Let’s see if we can hit more breweries in 18 hours than Lovegrove did.

The Chicago Pizza and Food Truck Challenges were fun (and still ongoing). Those projects took months to execute, but this will take just a day…and a lot of time to plan leading up. You have to start somewhere though and that’s what this is…the beginning.

The date and route are still TBD. Any Chicago beer enthusiasts and breweries interested in helping out are welcome! Let me know on Facebook and Twitter, or email me at piff.michael@gmail.com with serious inquiries.

Updates on the of the Chicago Brewery Challenge plan will be posted here and on social media with the hashtag

#ChiBrewChallenge

Feel free to share this with anyone who wishes to partake.